The future is so close you can touch it

Want to see the next two ‘big things’ for us media types to play around with?

Big thing number one: Moving images in magazines.

This month Pepsi and American TV Channel CBS will make history as being the first company to produce a video advert in the pages of a magazine (US magazine Entertainment Weekly).

To find out more about this amazing technology click here

Big thing number two: Touchable 3D holograms

Hailed as the next big thing in gaming and point-of-sale, Shinoda Lab in Tokyo have developed a 3D hologram that can interact with the user and, by using targeted jets of air, give the sensation of touch to the user as well.

People who have used the system have said that it’s quite unnerving at first to see, feel and move an object that your mind knows doesn’t exist.

It looks set to start making appearances in arcade games and POS advertising sometime in the next few years.

I can’t wait!

Take a look at the YouTube video.