Short web addresses just got bigger.

Google has done it again. If you use any form of Social Media in your marketing mix you really must read this article.

Google have created their very own web address shortening site which can be found at and as ever they have put bells on it.

You may already be familiar with sites such as which have become very popular with the advent of twiiter as it allows you to add a link and not use up too many of your precious 140 characters.

As more and more of us use Twitter and Facebook to drive traffic to websites and promote our corporate messages it can become quite frustrating trying to monitor if our efforts are having any effect what-so-ever.

The beauty of is you can now monitor clicks on your shortened links and see which Social media is pulling in the crowds for you.

It’s a really useful tools for monitoring social media and very simple to use. Why not take a look for yourself.