CASE STUDY: VARLINK
Delivering the Brand and Digital for an in-house
Varlink wanted to refresh and refocus their existing brand
and website as well as learn how to improve their digital marketing.
Find out how we did it.
Varlink are one of the UK's leading distributors of Mobile Computing and EPoS hardware in the UK.
They wanted help creating a brand which focussed on the value rather than price and a website to better present themselves to the market.
Key Message Development
Our first job was to build on the work of their internal marketing department to help turn their market research data into brand messages that would be seen as relevant to their customers.
Revisit the branding
Varlink had a clear idea of the direction they wanted the brand to take so we helped marry the brand messaging with the brand style to deliver a refreshing new look that stood out against their competitors but still helped deliver the company's goals.
Update the website
Varlink's existing website was built on a CMS system that was integral to the company's operations, but hard to stylise.
We suggested placing a marketing site over the top of the existing site to attract and engage with new customers while the older site remained in place for order processing.
A Digital Education
Varlink have a sizeable marketing team who were keen to extend their digital abilities but didn't fully understand how it could be utilised to support their existing lead generation processes.
We provided them with a suit of tools, processes and training to carry out everything they would need to find, engage and convert new business leads online.
Varlink are now armed to the teeth with a clear focus for their brand communications, a website designed to find, engage and convert new business and a digital marketing toolbox to support their internal marketing team.
Get in touch for Branding and Marketing that works
Fancy an informal chat about how The Factory can help with your Branding and Marketing?
Call us on 0113 290 9244 or just hit the button below to request a callback.