The-Factory

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4-5 Booths Yard Pudsey, Leeds
Phone: (113) 290-9244

Case study: HAMBLETON ALES

From micro-brewery
to nationwide success

A beer's identity comes from more than what's in the bottle;
it's about the people who put it there.

But how do you tell that story?

The Brief

Hambleton Ales were founded in 1991 and had remained a micro-brewery for over a decade.
Our task was to help create a brand that would change shake things up and let them grow.

hambleton-pack-shot

The Brand Story

Hambleton Ales had always maintained a horsey theme to their beers with names such as Stallion, Thoroughbred and Nightmare. The brewery was also overlooked by the white horse at Thirsk.

hambleton-billboard

The solution:

We undertook detailed customer research to understand Hambleton's product, audience, and history. We then spent time developing a brand story around the results of this research. We then created all the branding and logos in a style that instantly reflected and told this brand story to the consumer.

 

hambleton-logo

The result

Beer is a subject very close to our hearts, so a lot of love went into this project. And the results reflected that.

Leading with their (at the time) unique gluten free beer and a cleaner more distinctive brand, Hambleton Ales were able to secure shelf attract the attention of many of the UK's major supermarket chains (Asda and Tesco, if we're name dropping). This allowed them to then get more of their beers onto more shelves and the rest, as they say, is history.

Cheers!

 

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