Case study: FINITE SOLUTIONS
Making the technology behind
home entertainment entertaining
Technical information can be exciting, can't it?
Finite Solutions were struggling to engage Interior Designers and Architects directly. They wanted help finding a way to be heard.
We undertook market research that uncovered an opportunity to engage with architects through their need for ongoing training. This helped create a marketing strategy that gave Finite direct access to this market.
We then arrange for one of Finite’s teams to become RIBA accredited to allow them to deliver CPD training to these architects.
We supported with the design publication of the C:HEAR Guide (Comprehensive Home Entertainment and Automation Reference Guide).
All this allowed us to use a partner PR agency to arrange a ‘see the technology’ day and bring everything together and showcase it.
Finite have now become one of the UK’s main players in the design and installation of Home Entertainment and Intelligent Home solutions industry.
This new project has now obtained multiple awards.
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