Best Business Award for Marketing ROI – 2011

We are delighted to have helped our client Citu to win the 2011 Best Business Marketing Award for Return on Investment as a direct result of our work on the launch of the new Greenhouse project in Leeds.

We worked with Chocolate PR to produce invites and raise awareness of the launch event.

We were asked to consider how we would attract key decision makers to the event, and as ever, on a tight budget.

You can read about or solution in more detail in our marketing case study but the edited highlights are…

  • Design and production of a 100% recycled or recyclable invites
  • The 200 invites sent received 500 RSVP’s
  • Online viral campaign boosted take-up on the event
  • Sales directly related to the launch event reached nearly £4million

If you haven’t yet visited the Greenhouse, here is a link to the website. They regularly do tours of the building which are absolutely fascinating. The project was an absolute pleasure to have been involved with.