Case study: Digital Marketing
£1.2 million in new business leads
in the first four months.
If you still need convincing about how useful Digital Marketing is for sales, read on.
DMN is a great example of how Digital Marketing can increase your sales.
DMN wanted to see if Digital lead generation would work for their business.
We were entered into a two horse race against a telesales lead generation company.
Same budget, same timescales - Very different results
We started by creating and regularly sharing a steady stream of useful and engaging content through various digital channels to widen their audience and encourage site visits.
Webinars to generate awareness
Webinars were also used to give DMN a way to talk directly and in more detail about how they add genuine value to the exhibition stand design and build process.
Digital Lead Generation
Remarketing and email marketing was then used to keep the DMN brand ‘front of mind’, which along with site visitor ID software helped identify companies who were visiting the website for the sales team to follow up on.
The more the staff bought into the concept, the more results we were able to generate for the sales team, it’s good to know that face-to-face contact still plays a big part in this digital world.
After four months of direct comparison with a traditional cold-calling lead generation agency, DMN found we'd generated over 600 leads totalling over £1.2 million in enquiries. The cold-calling had generated 7 leads and no enquiries.
DMN now enjoy a steady stream of leads each month and a marketing expert sat in on their Board meetings every month.
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